Digital Marketing Analyst

Overview

Key Responsibilities

• Analyze user journeys, funnels, heatmaps, dashboards, and session recordings.
• Identify user behavior patterns, friction points, and CRO opportunities.
• Develop data-driven CRO hypotheses and recommendations.
• Support A/B testing, user testing, and qualitative research.
• Work with GA4/Google Analytics and tools such as Mouseflow, Hotjar, FullStory, Qualtrics, or similar.
• Combine quantitative and qualitative insights to drive UX and conversion improvements.
• Collaborate with Product, UX/UI, Design, and Technical teams in an Agile environment.
  Prioritize recommendations based on business impact and implementation effort

Key responsibilities

• Strong knowledge of GA4 / Google Analytics and digital KPIs.
• Experience with A/B testing and user testing.
• Hands-on experience with heatmaps and session replay tools.
• Understanding of SEO, SEA/PPC, CRM, social ads, and email marketing.
• Strong analytical, observation, and problem-solving skills.
• Excellent communication skills with technical and non-technical stakeholders.
• Autonomous, proactive, and user-centric mindset.
  

What you'll bring

Read dashboards, understand KPIs, and formulate hypotheses based on user behavior, business context, and market knowledge

• Analyze user journeys, heatmaps, funnels, and session replays to identify friction points and optimization opportunities
• Combine quantitative and qualitative insights from multiple sources (analytics, user tests, feedback, previous studies, etc.)
• Synthesize complex findings and translate them into concrete recommendations (testing, UX/UI improvements, additional research, etc.)
• Prioritize recommendations based on business impact and implementation effort, in collaboration with product, design, and technical teams
• Project management for maintenance and upgrades of internal monitoring tools in collaboration with the technical teams in charge of their creation.

Competence:Proven digital expertise, with strong understanding of digital acquisition channels (SEO, SEA, CRM, social ads, emailing, etc.)

• Good understanding of core digital KPIs with at least 3 years in Website CRO
• User centric mindset
• Comprehensive knowledge of user testing (A/B testing, qualitative testing, feedback, screen recordings, etc.) and Google Analytics
• Agile methodology
• Strong observation and synthesis skills
• Quickly up to speed in the role
• Autonomous / Shows initiative
• Good team spirit
• An educator able to tailor their message to their audience (especially with non-technical partners) Job Description
  

Technologies

• Conversion Rate Optimization (CRO)
• User Testing
• AB Testing
• Hotjar
• Mouseflow
• Communication Skills
• SEO